Many new bloggers – and some seasoned pros – think they have to blog everyday in order to be successful. After all, Google likes to see lots of fresh content and rewards those sites with higher page rankings. It seems only logical to provide as much new content as possible in order to leverage your site for better rankings.
However, writing everyday for your blog can actually hurt your blog’s success. In order to really leverage the full potential of your blog, you may need to blog less. Here’s why:
Quality is More Important than Quantity
More than fresh content, Google values high-quality and authoritative content that is truly useful to readers. If you are writing everyday, you are not likely to be writing in-depth and authoritative articles. Your content is likely just skimming the surface.
It is far better to spend more time on your content and to produce lengthy and analytical articles that really deliver useful information or solutions for your readers. Even if you are only publishing once a week (or less), Google will still rank this content more favorably than thin “filler” content that is produced every day.
Too Many Updates May Alienate Readers
Think about the e-mail lists or updates you have signed up to receive. Did you ever unsubscribe because you weren’t getting enough updates? Chances are that you dropped out because you were tired of getting incessant updates.
If you are publishing everyday, you risk alienating some readers who don’t want to be notified about your constant activity. Of course, this depends on your niche and the type of blog you have. Some people might welcome a joke a day, but they might be more annoyed with a post a day with financial advice. (Again, it depends on your content and your readers.)
You Need to Focus on Promotion
Content may be king, but if no one is visiting your blog, no one will ever see your amazing content. Even if you manage to create high-quality, authoritative blog posts everyday, chances are that you won’t have any time left over to promote your blog to get the visitors to read it.
Spend less time blogging and more time promoting your blog. Make sure your SEO is top notch, and spend a lot of time reaching out to other bloggers and websites to create quality backlinks. Guest posting is a wonderful way to get quality backlinks. However, if you’re too busy cranking out content for your blog everyday, you won’t have the time to write quality guest posts.
Contributors Add to the Value of Your Blog
Finally, if you are blogging everyday, you aren’t leaving very much room to invite your own guest posters and contributors. Welcoming guest writers on your blog gives you multiple perspectives that will enrich the content on your site. It also takes the pressure off you to come up with amazing content everyday!
Make sure you put a guest posting policy on your blog so that you announce your openness to guest contributors and so they know what is expected in a guest post.
You Can Focus More on Design
The design of your website is just as important – if not more important – than your content. You only have a few seconds to make a first impression and to convince your visitors to stay and explore your site. If you have poor web design, you will likely lose that visitor and send your bounce rate sky high.
Spending less time on writing will give you more time to build quality web design for your site. Of course, professional web design is also an option. AptoHQ offers custom web design for small business websites to help them maintain a strong online presence to increase branding and sales.
While keeping your blog supplied with fresh content is important, blogging everyday is not necessarily the solution. It is far better to focus on creating quality, in-depth content – which may take more time to produce. Bloggers should also focus more time on promotion and web design, and supplement their content with diverse guest posters. All of these will add up to more readers and higher conversions.
How often do you blog? Do you think you need to blog less? Tell us your thoughts in the comments!